All the provinces of Puglia are growing. In Bari, Lecce and Taranto there is an increase in arrivals, followed by Brindisi, Barletta-Andria-Trani and Foggia
At BIT 2025, the Puglia Region shines for its performance with excellent results that require governance that can manage and continue to qualify Puglia tourism. International tourism in Puglia has seen a notable increase in the last year with a +22.6% for arrivals and a +21.9% for presences. From 2015 to 2024, in Puglia, arrivals from abroad recorded a +228% and presences a +166%.
Puglia's tourism performance last year, curated by the Regional Tourism Observatory, was presented this morning during the institutional press conference held at the BIT in Milan entitled: "Puglia Destination Go - The path of the tourist destination between results and vision of the future".
"The data on the growth of tourism, and more generally of the territory, are very important and are not calculated on a daily basis, but in the long term. And if anyone thinks that these results can be achieved without investments, they are wrong – said the president of the Puglia Region Michele Emiliano connected online -. These are investments that consecrate Pugliapromozione as a true general agency for the promotion of the territory, which is the basis of the harmonious relationship that exists between the other agencies, the regional council and administration, with the partnership of each sector”.
Source: https://aret.regione.puglia.it/
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